+1 (647) 928-3119
MARIE-CAROLINE CHAPIRON
BRAND MANAGEMENT STUDENT I POST-GRADUATE CANDIDATE
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NICE TO MEET YOU
I am a highly motivated student based in Toronto looking for opportunities in Strategic Planning and Digital Strategy. Originally from France, I have 2 years experiences in Advertising and Digital Marketing.
I am currently enrolled in Brand Management post-graduate program at Seneca College (candidate for graduation in April 2017).
Disruptive, passionate and enthusiastic I have strong desire to learn from others and share insights.
Half creative, half project management-oriented, I easily integrate through listening and exchanging in terms of innovative concepts, and problem solving.
Collaboration, curiosity, sagacity and solution are my motivations, nourishing my creativity.
I believe that working together will lead to great ideas.
I TRY TO CATCH WHAT MY EYES CAN SEE
Photography is a passion that I try to practice in my every day life. It nourishes my creativity and allows me to have another eye on the world and our society. I try to capture insights in the subway, at the corner of a street, Or simply home. I get to know the world we are living in before I get inspired.
SKILLS
BILINGUAL
- Full proficiency in both English and French.
- Limited proficiency in Spanish.
- Beginner level in Portuguese.
MS OFFICE
- High proficiency in Microsoft Power Point and Word.
- Good knowledge in Microsoft Excel and Outlook.
- Begginger in Microsoft Project.
ADOBE CREATIVE SUITE AND SOFTWARES
- Very good knowledge in Adobe InDesign and Illustrator.
- Good knowledge in Photoshop.
- Hootsuite Certification, high proficiency in Wordpress and other CMS/CRM such as Magento, Experian Cheetahmail and Prestashop.
PAST EXPERIENCES
Roles & Responsibilities
ASSISTANT DIGITAL PROJECT MANAGER, BEING PARIS - TBWA FRANCE
December 2015 - April 2016
Worked on digital projects for national brands mostly in Cosmetics. Coordinated projects from the client brief to the upload (newsletters, website creation and developement, social media strategies, CRM program monitoring).
Evaluated an operational CRM strategy via conception and reporting of an online survey for the members of an online customer loyalty program: «Mon Club Minceur Somatoline Cosmetic».
Participated in brainstormings for «Disruption Days» where the goal was the rebranding of a cellular service company and in charge of collecting relevant insights on a weekly basis for internal focus groups and brainstorming sessions.
Required to be 100% engaged in terms of team work, fast learning, critical thinking and time management.
ASSISTANT ADVERTISING MANAGER, CHAPCOM MEDIA - LYON
January 2015 - June 2015
Local advertising network based in Lyon, France where I assisted two Advertising Managers, prospecting advertisers in the region, realizing media-planning. Chapcom Media was working with national renowned newspapers : L’Equipe (Sport), Le Parisien (News), Ideat Magazing (Design) etc.
In charge of the organization and media-planning for a special issue in L’Equipe Magazine (Sport) on Rhône-Alpes region: an opportunity for local (Alps region) sports’ brands to communicate.
ASSISTANT CHIEF DIGITAL OFFICER, KORLOFF PARIS - BASED IN LYON
December 2013 - May 2014
Working as an intern with the International Chief Digital Officer on the brand’ social media strategy for six months.
In charge of the brand’s e-reputation and the daily competitive intelligence of jewlery’s markets.
Evolving in a complete bilingual environment, completing all my missions in English.
ASSISTANT E-BUSINESS CUSTOMER RELATIONSHIP MANAGER, RENDEZVOUSDECO.COM - LYON
December 2011 - May 2012
Assisting customer service and relationship manager supervising tasks such as taking care of various requests and complains.
Helped pilote the creation of a new loyalty program for customers, which the main objective was to increase purchase frequencies in order to decrease customers’s churn.
EDUCATION
BRAND MANAGEMENT GRADUATE CERTIFICATE
- SENECA COLLEGE OF APPLIED ARTS AND TECHNOLOGIES - TORONTO
September 2016 - April 2017
8 months program. Following courses of Marketing Research, CRM, Advertising and Promotion, Digital Marketing, Integrated Marketing Communications, Brand Metrics and Strategy. Gaining experience in critical problem solving situation through Harvard Business cases. Developing knowledge on the North-American consumer, insights and Canadian Marketing practices.
COMMUNICATION STUDIES, MASTER'S DEGREE
- ÉCOLE FRANÇAISE DES ATTACHÉS DE PRESSE - LYON
2012 - 2016
4 years of studies articulated around «MARCOM» strategies. From theory to case studies. Opportunity to combine studies with professional internships in different types of workplace: client and agency side.
GET IN TOUCH
Got something you’d like me to work on? Or how about a friendly chat? Contact me today.
Email:
Phone:
+1 (647) 928-3119
